Set the foundation for sustainable growth by aligning your positioning and portfolio to improve business impact.

• Craft brand positioning and clarify “Where to Play” and “How to Win”

• Optimize your portfolio to focus resources on the most valuable opportunities

• Develop strategies for entering new markets or expanding into new channels

Translate customer needs and business priorities into a clear innovation strategy and operational plan.

• Define product vision and build roadmaps that prioritize customer value and brand growth

• Optimize category performance through data-driven strategies and assortment planning

• Manage P&L to align financial goals with product strategies

Embed brand strategy into every touchpoint to ensure consistency, alignment, and measurable performance.

• Conduct CX Audits to evaluate customer touchpoints and experiences

• Establish brand guidelines and decision-making frameworks to guide teams

• Implement measurement systems to track and manage brand performance over time

Transform how you gather, analyze, activate and scale customer insights.

• Build systems and frameworks to gather, synthesize, and democratize insights across teams

• Develop frameworks for gathering and synthesizing first-party, survey, and qualitative data to uncover growth opportunities and prioritize investments

• Establish mechanisms for measuring and tracking customer behavior and sentiment over time

• Train teams to activate insights effectively, aligning decisions with strategic goals

Scale team capabilities and structures to support your strategic and operational goals.

• Define roles, responsibilities, and talent plans for growing marketing and brand teams

• Assess team capabilities and align talent with strategic priorities

• Provide strategic thinking training and executive coaching to up-level teams and leaders