Your partner in building what’s next

I help brands find growth opportunities and develop the products, customer experiences, and business models to pursue them.

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To identify and prioritize growth opportunities

Bring customer, brand, competitive, and business evidence together to identify opportunities, assess their potential, and decide where to focus and invest

When to bring me in

To refocus the brand and current commercial offering

When customer needs shift, differentiation weakens, rethink the brand proposition, assortment, customer experience, and commercial approach to make the existing business more compelling

To help build new products, experiences, and business models

Define whom an offering serves, why it matters, how it strengthens the brand, how it could work commercially, and what it would take to develop it further.

Select Experiences

Defining a new digital customer experience

Defined the customer opportunity and vision for a new digital experience for a , including how it could change customers’ understanding of the brand. Developed its business case and pilot scope, and articulated how it could deepen customer understanding.

Connecting a new service to broader growth ambitions

Helped a fashion retailer shape customer experience, commercial economics, and go-to-market choices for a new retail service, connecting its role to broader brand ambitions, business growth, and customer loyalty goals.

Turning customer focus into product priorities

Helped a beauty and skincare brand translate a sharper core-customer definition into assortment simplification, product innovation, and marketing priorities, working closely with product and creative leaders.

  • “Claire is a results-oriented consultant who quickly added value by coming up to speed on our business and taking the reins on business-critical menu projects. She is a broad thinker, but also gets hands-on with her partners to push work streams forward.”

    — Kimberly Bean, VP Brand Experience, Arby’s

  • “Claire is an active listener with a productive sense of urgency and a pragmatic orientation. Said simply, she knows where to find value and she goes after it in such a way that balances quick wins with longer term investment.”

    — Liza Lefkowski, VP and GM, Global Merchandising & Brand, Wayfair

  • “Claire is an inspirational leader with innate creative instincts; that when coupled with her deep experience bank on all things brand strategy, consumer insights, and brand marketing, it makes Claire a unicorn that is able to zoom out and think brand strategy, and zoom in with a tactical doer-approach and action-orientated mindset”

    — Alex Frias, CMO, Steve Madden

  • “Claire is a builder - she knows how to build a business from scratch and can quickly recruit the right people and spark group cohesion”

    — Rachel Yarbrough, HR Business Strategy Leader, Amazon WW Stores

  • “Claire stepped in to develop the vision and strategy for a new digital experience. She set us up with an approach that not only inspired but also provided a structured path for experimentation and iteration for the program.”

    — Nik Dhodi, VP, Global Channel Development, Starbucks