I’m a self-proclaimed business nerd. My vacation reads are business biographies. Entrepreneurship podcasts dominate my running playlist. And my family won’t shop with me anymore—I’m too easily distracted by new products and store experiences.

But my curiosity doesn’t stop at observation. I’m drawn to what makes businesses tick and how smart decisions, made at the right time, can reshape their trajectory. I get so much joy from helping teams navigate inflection points with clarity and momentum.

I launched my independent consultancy to help consumer brands grow, evolve, and transform through strategy rooted in brand, grounded in insight, and built for commercial impact. I partner with leadership teams on strategic initiatives, act as an interim marketing leader when needed, and lead project-based work across portfolio strategy, innovation, and go-to-market planning. I also run strategy training for rising leaders to help them think more strategically and lead with greater clarity.

Whether I’m leading a workshop, supporting a team through transition, or coaching one-on-one, my goal is the same: open up fresh thinking, align people around what matters, and turn strategy into something real.