I’ve always been fascinated by what makes certain brands endure, why some grow with intention and loyalty, while others might lose their way as they scale.

I think it’s really brave when teams and leaders let themselves take a step back, reconnect with what they are really building, and make sharper choices about where they are headed.

Today, I work with consumer brands at moments of growth, transition, and reinvention, helping them align brand, strategy, and commercial execution.

The work shows up in different ways, from brand and portfolio strategy to moments of interim leadership, but the through line is always the same: helping teams make clearer choices and move with purpose.