From Brand Clarity to Business Impact

I help consumer brands grow, shift, and scale with brand-led strategy that’s commercially grounded and built for execution.

Services

Available for both project-based strategy work and retainer-based marketing leadership engagements

BRAND STRATEGY

  • Clarify “where to play” and “how to win”

  • Align your positioning & brand portfolio

  • Stress test new market, customer, and channel opportunities

PRODUCT INNOVATION

  • Define a product vision and strategy

  • Identify & prioritize white spaces

  • Build roadmaps that align with growth goals

CONSUMER INSIGHTS

  • Democratize insights across teams

  • Align brand, behavioral, and user data to create a clear customer source of truth

  • Train teams to activate insights effectively, aligning decisions with strategic goals

BRAND MANAGEMENT

  • Define and operationalize brand guidelines and messaging priorities

  • Train product, marketing and customer success to apply brand lens to their work

ORGANIZATION & TALENT

  • Define roles, responsibilities, and talent plans for growing marketing teams

  • Provide coaching and mentoring to support high-potential future leaders

I can also tap outstanding creative, research, and customer analytics partners when needed.

Brands I’ve worked with over the years

  • “Claire brings clarity to ambiguous problems. She does so by quickly building strong, productive relationships, diving in to define a thoughtful and well-informed strategic direction to move work forward with a firm point of view.”

    — Marketing Executive, Amazon

  • “Claire is an active listener with a productive sense of urgency and a pragmatic orientation. Said simply, she knows where to find value and she goes after it in such a way that balances quick wins with longer term investment.”

    — Merchandising & Proprietary Brands Executive, Wayfair

  • “Claire is a results-oriented consultant who quickly added value by coming up to speed on our business and taking the reins on business-critical menu projects. She is a broad thinker, but also gets hands-on with her partners to push work streams forward.”

    — Menu Innovation & Culinary Executive, Papa Johns

  • “Claire is an inspirational leader with innate creative instincts; that when coupled with her deep experience bank on all things brand strategy, consumer insights, and brand marketing, it makes Claire a unicorn that is able to zoom out and think brand strategy, and zoom in with a tactical doer-approach and action-orientated mindset”

    — Marketing Executive, Wayfair

  • “Claire is a builder - she knows how to build a business from scratch and can quickly recruit the right people and spark group cohesion”

    — HR Business Strategy Leader, Amazon

  • “Claire stepped in to develop the vision and strategy for a new program idea. She took a measured and pragmatic approach, helping us pressure-test our ‘why’ and ‘what’s different’ in light of previous explorations, and was instrumental in shaping a bigger vision that aligned with our brand objectives while also crafting a clear, compelling approach that engaged stakeholders and executive leadership.

    She set us up with a strategy that not only inspired but also provided a structured path for experimentation and iteration as we gathered insights and refined our approach for the program.”

    — Global Channel Development Executive, Starbucks